Saturday, 14 February 2009
Naked men in downtown Yerevan… to mark Valentine’s day
To mark Valentine’s day, Brabion Flora Service in Yerevan initiated an unprecedented PR action. They announced that all men who will be at their flora salon at 2 pm local time in swimwear or underwear only, will get a free bouquet. The organisers expected 1 or 2 men to turn up, but there were 10 or so there.
This is unprecedented since it’s not every day you could see naked Armenian men in downtown Yerevan. In fact, this is the first time that something like this is organised in Armenia. Well done to all those brave Armenian men who did not care what others would say and did what they wanted to do. Well done to organisers too. That’s what I call Valentine’s day in Yerevan ;)
*For more details, read A1+ story here (in Armenian)
**photos – Photolur, via A1+