London - Yerevan direct flight: bmi out, Armavia in?

Over the past few weeks, I’ve been hearing rumours that bmi will stop operating its direct London-Yerevan-London flights from September or so. Instead, Armenian national air carrier Armavia will launch its first ever Yerevan-London-Yerevan direct flights from around early autumn.

I asked bmi to clarify this info: whether it's true or not, and if yes, what were the reasons for such decision. Allegedly, bmi flights to Yerevan direction were not profitable enough, and bmi decided to keep only Tbilisi route. There have been some, however, who pointed out to me that this cannot be the case, as many Diaspora Armenians and others use bmi’s London-Yerevan-London to fly from /to the USA and other destinations. And this must be profitable, they insisted.

bmi representative denied the rumours and came back to me with the following statement: “there are no plans to remove this route from the bmi network”.

However, when I shared bmi’s response with knowledgable sources in London, the reaction was that despite bmi’s denial, 'the rumours are true and the plans are progressing'. There might be few pleasant surprises for passengers when new Yerevan-London-Yerevan route launches this autumn, I learned.

When I checked bmi’s website today, before posting this entry, it was possible to make bookings for London-Yerevan-London return flight up until a year in advance, 25 July 2011. As of today, there are no formal indications of London route on Armavia's website.