Sunday, 16 October 2011

PR and propaganda fail in the face of reality in Armenia army

Yes, tragic incidents in the army happened in the past too. Yes, we may not have realised their full extend in the past due to lack of publicity. There might be some truth in such statements, but they cannot be used to justify the appalling reality of violence and abuse in the Armenian army that tend to turn into routine statistics of non-combat deaths as part of daily news headlines.

3 deaths + “incidents” in 5 days... Plus all those soldiers who were killed or ‘suicided’ over the past year or so... This is an indication of endemic problems of violence and bullying in our army and lawlessness on all the levels of military management and beyond that, without addressing properly and comprehensively, unsurprisingly getting worse and worse... And a reflection of complacency towards violence in our society where machismo still rules.

Ironically, even now state propaganda machine tries blaming “foreign sponsored NGOs” and human rights activists for damaging army’s reputation and its military and psychological capabilities with their criticism, publicity and demands. So it’s not murders or ‘suicides’ of soldiers but publicity surrounding those incidents and demand for answers and responsibilities that damage Armenia’s security and defense?!

We may do the most impressive breathtaking military parades for propaganda purposes. But any propaganda or PR exercise fail spectacularly when facing such realities.

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