PR deceit: not real but ‘fake Gallup’ commissioned to conduct exit poll for Armenian parliamentary election

There was a big PR by government controlled Armenia TV channel that they have signed up with the Gallup to conduct exit poll for upcoming Armenian parliamentary election. All the main headlines implied that the world renowned US company will conduct exit poll in Armenia, thus putting behind it its reputation.

Even with the ‘real’ Gallup, I would have concerns re polling, as taking into account local circumstances, it is very important who conducts the polls in the field. If it’s one of discredited sociological groups in Armenia, then even with the best Gallup methodology, I would not trust their results.

7or.am revealed, however, that it’s not ‘real' Gallup that is going to conduct the exit poll and pre-election survey, but the ‘fake’ one.

This is a ‘real’ Gallup: http://www.gallup.com/corporate/115/About-Gallup.aspx

This is a ‘fake’ Gallup: former “Gallup International Association”. Kancho Stoychev who signed the agreement with the Armenia TV is their Vice-President (Bulgaria). [http://www.gallup-international.com/en/who_we_are/the_board] Despite name change [“Worldwide Independent Network of Market Research”], they still contain references to “Gallup” within their website.

According to one Wikipedia reference, [US-based] Gallup Inc. and [Switzerland-based] Gallup International Association (GIA) were involved in a legal dispute over the use of “Gallup” name. In 2010, GIA merged with the market research company WIN (Worldwide Independent Network). They are currently called “Worldwide Independent Network of Market Research”.

It’s the US-based company, not the Swiss one, that is famous for Gallup Poll.

This is not what we will be getting for Armenian parliamentary election.